We help you sharpen your message

Become known for communication that cuts through clutter and delivers insights that motivate and stimulate your audience.

You have the insights, but you don’t have the time to put them to paper. That’s where we come in. We’re adept at collecting your thoughts and observations and turning them into articles, blogs and posts that are provocative and attention-getting.

Our extensive experience in this industry gives us a commanding grasp of how the industry operates. All we need are your thoughts to prepare a seasoned, original piece.

So, let’s elevate your personal brand. You’ll be surprised at how easy it is to get started. You talk, we listen.

We help you convey deep thinking

Business professionals are often so transacted they lack the focused time to commit their thinking to an organized message. The thoughts are there but they are awash in an ocean of tasks, meetings and phone calls. Our role is to coax ideas out, organize and express them. You do the thinking, and we do the shaping.

In the process we uplift your personal brand by increasing your visibility and building your legacy.

We have been involved in business for more than 35 years, working in loan origination, secondary marketing, servicing, loss mitigation and title insurance. There aren't many subjects where we’re at a loss for words.

Let’s talk about what you want to get off your chest. It’s time to make you the envy of your business associates.

We help you project thought leadership

Where is the industry going? More to the point, where does it stand? Real estate and mortgage industry professionals have never been shy about proffering a point of view. Sometimes these emerge as sound bites. Ideally, they should be shaped into a compelling argument and published in trade publications, posted to blogs or websites, or shared on social media. But who has time for that?

We do. Our specialty is to help you organize your big ideas into solid and convincing material that compliments your business personality and gets you noticed.

Turn your observations and vision into thought-provoking communication that can help your audience come to grips with evolving business models and industry transformation.

It begins with a phone call.

What we offer

Services For Business


Mortgage industry veteran


Dave Ross

Founding principal

Our market

A partial client list (past and present)

    First American Financial
    First American Real Estate Solutions
    Black Knight Financial Services
    Fidelity National Financial
    Property Insight
    First California Mortgage Company
    Countrywide Funding
    Great Western Bank
    Option One
    Servis One
    Exeter Group of Companies